Product Manager since 2017

I've worked in startups and tech since 2017 — as a Product Lead at Friendsurance, a freelance Product consultant for startup clients, and now as Group Product Manager at thermondo, where I lead the Sales domain.

Focus on WHAT to build

Product Discovery is crucial for a product's success but in my experience it falls short far too often. That's why I put an extra effort into Discovery. At Friendsurance, I have set up a Product Discovery process for a team of 20+ contributors, which enabled us to get budget and focus for the necessary research, validate ideas and fill the product roadmap with features that actually made a difference.

Here's an animation visualizing a continuous Discovery process:

Using data for growth

I combine behavioral data, growth models, and qualitative research to build experiences that acquire, activate, and retain users sustainably. Experimentation is a core part of how I work — from defining North Star metrics to designing A/B tests.

I also enjoy analyzing growth patterns in the wild — here's a case study on Clubhouse's viral growth mechanics.